Content Studio

Content Studio is Zubby’s AI-first drafting surface for marketing copy. Describe a campaign in plain language and it returns structured, ready-to-edit variants for email, SMS, or web push — tuned to your store voice. Drafts persist so you can iterate without burning a fresh model run each time, and a starred draft can be pushed straight to a broadcast.

Campaign copy

The default Content Studio screen drafts marketing messages for a single channel. You pick a channel and a campaign type, write a brief, set tone and guardrails, then generate one to five variants side by side.

• Channel — Email, SMS, or Web push. Each shapes the output: email variants carry a subject line, preheader, body, CTA label, and CTA URL placeholder; SMS variants are body + CTA URL with a live 160-character segment counter; web push variants are title + body + CTA URL.
• Campaign type — Announcement, Promotion / sale, Welcome / onboarding, Winback, Seasonal, Product drop, Loyalty reward, Back in stock, or Post-purchase. This biases structure and tone.
• Audience — Defaults to Everyone, or pick any saved segment. The segment label is passed to the model as context so the copy speaks to that cohort.
• Brief— The free-text description (20–4,000 chars). Be specific: “20% off shoes Sept 1–7, code SHOES20” beats “a shoe promo”. Hard facts you put here are what the model grounds against.
• Number of variants — 1 to 5.

Tone & guardrails

Three controls steer voice and keep the model on the rails:

• Tone— A short style note, e.g. “Warm, specific, not pushy. Never use exclamation marks in subject lines.”
• Must-include phrases— One per line. Useful for legal lines like “Exclusions apply.”
• Banned phrases— One per line. Block claims you never want to make, e.g. “lowest price ever” or “guaranteed results”.

Each generated variant carries a one-line rationale, and the run may return editorial notes — caveats worth reading before you ship. Every field has a one-click Copy button.

Drafts: save, star, archive

Every generator has a Saved draftssidebar. When “Save draft to library” is checked (it is by default), a run is persisted with both its brief and its output, so reopening a draft restores every input field and the generated result — no re-run needed.

Drafts carry one of three statuses:

• Draft — the default working state.
• Starred — your keepers. Click the star to toggle.
• Archived — set aside but not deleted.

Deleting a draft is permanent and prompts for confirmation. Each draft shows the provider and model it was generated with, so you can tell at a glance which engine wrote it.

Which provider drafts the copy

Generation uses whichever AI provider is healthiest in your control plane’s routing order. The provider and model that produced a draft are shown as a badge on the result and stored with the draft. If a run fails, you’ll see an inline error — retry, or simplify the brief.

Gotchas

• The model only knows the facts you put in the brief. Dates, codes, and exclusions must be stated explicitly or they won’t appear.
• SMS variants over 160 characters are flagged but not truncated — trim before sending to avoid multi-segment charges.
• Clipboard copy can be blocked on insecure (non-HTTPS) contexts; select-and-copy still works.

Related

• Journeys — where campaign copy gets sent on a schedule.
• Brand voice & system prompt — the tone Content Studio inherits.
• Analytics — measure how published content performs.