Replies in the shopper’s language
The agent answers in the shopper’s language, using their saved preference, the page language or the browser setting.
Feature · Languages
Sell in your shopper’s language.
Zubby replies in the language your shopper writes in, and the chat interface is translated into 25 languages, including right-to-left layouts for Arabic, Hebrew and Urdu.
Plans from $49/month. Try Growth for 14 days.
Included in every plan.
What it does
Multilingual support has two parts. The interface, meaning buttons, labels and forms, is translated into 25 languages and switches to right-to-left for Arabic, Hebrew and Urdu. The conversation itself follows the shopper: the agent replies in the language they use.
Prices, shipping options and policies come from your store data. Translation can still change meaning, so review local terminology and country-specific policies.
Illustrative language check. With a saved French preference and an English page, French is the first-response preference. Without a saved preference, the page language takes priority over the browser. The model is instructed to mirror a shopper who changes language mid-conversation; verify that behavior and policy wording rather than assuming every mixed-language answer will be correct. Unsupported interface locales fall back to English.
Capabilities
What you get
25 interface languages
The chat launcher, buttons, forms and product cards are translated, with English as the fallback.
Right-to-left support
Arabic, Hebrew and Urdu switch the chat layout to right-to-left automatically.
One catalog for every market
The agent works from your existing products and policies, so you do not have to maintain a separate setup per language.
How to get started
Pick your markets
List the languages your shoppers use and the policies that differ by market.
Test each language
Open the widget on a page in each language and ask your most common questions.
Review with native speakers
Have someone fluent check a sample of conversations and adjust your brand voice or knowledge where needed.
Good to know
- Interface translations cover the 25 languages listed in the FAQ; replies can follow other languages your shoppers write in.
- Translated policies and product details give the most natural answers in each market.
- Check email and journey templates separately for each language you send in.
Frequently asked questions
Which language does the agent reply in?
The shopper's. Zubby uses the shopper's saved language, then your storefront page language, then the browser language, and the agent writes its reply in that language.
Which interface languages are included?
25: English, Spanish, French, German, Italian, Portuguese (Portugal and Brazil), Dutch, Swedish, Norwegian, Danish, Finnish, Polish, Turkish, Japanese, Korean, Chinese (Simplified and Traditional), Arabic, Hebrew, Hindi, Urdu, Indonesian, Vietnamese and Thai.
Do I need to translate my catalog?
No. The agent can answer in the shopper's language from your existing content. If you sell in a market regularly, translated policies and product details give the best results.
Should I review answers in each language?
Yes. Ask a native speaker to check a sample of conversations for each market you serve, especially for policies and product terminology.
Keep exploring
Try it on your store
See Zubby answer from your own catalog.
Start the 14-day Growth trial, connect your WooCommerce store, and read real shopper conversations before you open the assistant to all traffic.