Skip to content
Changelog · updated 21 October 2026

What's new in Zubby AI.

Changes you can see in your store and dashboard, newest first. Each date is when the change reached production code. The plan shown is the lowest plan that includes it.

October 2026

  1. See current plan and platform requirements

    Current billing and experiment clarification

    New WooCommerce and Custom API checkout uses Freemius when configured and enabled; existing Stripe subscriptions stay on their legacy route. Shopify billing remains separate and monthly. Opening-message tests support optional C, but automatic promotion only applies to two-arm tests, uses add-to-cart and requires at least 200 sessions per arm plus the implemented z threshold. Confidence labels are decision signals, not proof of causal lift. Channel availability also depends on provider approval and store configuration.

    Read the guide: Current billing and experiment clarification
  2. Growth and Pro

    Web billing stays inside Zubby

    WooCommerce and Custom API stores use embedded Freemius checkout and manage subscriptions, cancellations, and invoices from Zubby when web billing is enabled. Shopify stores keep Shopify billing. Existing legacy subscriptions remain separate and are not silently moved or charged again.

    Read the guide: Web billing stays inside Zubby
  3. Growth

    Failed WooCommerce orders remain recoverable

    Failed or pending orders no longer count as purchases. Recovery resumes a failed order through WooCommerce's protected payment page, records a successful retry once, and suppresses recovery email queued before the payment completed.

    Read the guide: Failed WooCommerce orders remain recoverable
  4. Growth

    Answers grounded in your product reviews

    For quality, fit and "is it good?" questions, the AI can cite the product's average rating with its rating count, review themes and short quotes without reviewer names. It is instructed to use retrieved ratings and prioritize your policies and locked facts over reviews. Review answers for accuracy.

    Read the guide: Answers grounded in your product reviews
  5. All plans, needs ReCharge

    Subscription self-service with ReCharge

    With ReCharge connected, signed-in shoppers can ask about their subscriptions and next charge date. Turn on Manage subscriptions in Settings → AI to let the AI skip, reschedule, pause, resume or cancel, each only after the shopper confirms. It is off by default.

    Read the guide: Subscription self-service with ReCharge
  6. Margin guard on all plans; profit on Growth; contribution profit on Pro

    Profit reporting and a margin guard on AI discounts

    Zubby now reports profit on AI-attributed orders from your product costs, with cost coverage shown next to every figure. AI discounts are checked against known product costs. When costs are missing, the offer cap cannot guarantee profitability; merchants can block those offers instead.

    Read the guide: Profit reporting and a margin guard on AI discounts
  7. Growth

    Loyalty rewards redeemed in chat

    Signed-in shoppers can redeem points for a reward in the widget's rewards panel or by asking the AI. Rewards can come from a code pool, a shared code, or an automatically created WooCommerce coupon.

    Read the guide: Loyalty rewards redeemed in chat
  8. Growth

    Hand off to Zendesk or Gorgias

    Every Zubby ticket can open a matching ticket in Zendesk or Gorgias with the shopper's details, a redacted transcript and order context. Add the webhook shown on the integration page for two-way sync.

    Read the guide: Hand off to Zendesk or Gorgias
  9. Growth

    Conversation Insights

    A weekly summary of product gaps, objections, competitor mentions and top questions from shopper conversations, ready to turn into catalog, rule or FAQ fixes.

    Read the guide: Conversation Insights

August 2026

  1. Pro

    WhatsApp, Messenger and Instagram match the widget

    Messaging-channel replies now use your brand voice, locked facts and playbooks, respect your AI cost cap, acknowledge photos and other attachments, and split long replies cleanly instead of cutting links.

    Read the guide: WhatsApp, Messenger and Instagram match the widget
  3. All plans

    Coupon codes for your Zubby subscription

    Enter a Zubby coupon on the signup form or billing page. Eligible discounts apply through embedded Freemius checkout for WooCommerce and Custom API stores, or through Shopify billing for Shopify stores. Review the final price before confirming.

    Read the guide: Coupon codes for your Zubby subscription

July 2026

  2. Growth

    Proactive engagement

    Behavior triggers such as exit intent, dwell time and cart hesitation can open the chat with a page-aware opener before the shopper clicks, capped per session.

    Read the guide: Proactive engagement
  4. All plans

    Exchange-first returns in chat

    The AI checks return eligibility, offers an exchange or store credit before a refund when it fits the shopper's reason, and always honors a shopper who just wants a refund. Requests land with your team; the AI never moves money in this flow.

    Read the guide: Exchange-first returns in chat
  5. Growth

    Product-finder quizzes

    Generate a product-finder quiz from your catalog, edit it in the dashboard, and save shoppers' answers to their profiles for segments and follow-ups.

    Read the guide: Product-finder quizzes
  6. Growth

    Product page Q&A

    Zubby drafts grounded questions and answers for each product from its data, your policies and review summaries. You approve them before they appear on the product page.

    Read the guide: Product page Q&A
  7. Growth

    Delivery journeys

    New journey triggers for order shipped, order delivered and delivery delayed, so you can send tracking links, review requests and proactive delay notices.

    Read the guide: Delivery journeys
  8. All plans

    Incrementality holdout

    Optionally hold a share of visitors back from the assistant and compare linked-order conversion between the two groups. The lift figure needs Shopify cart tokens and is directional evidence, not proof of causation.

    Read the guide: Incrementality holdout
  9. All plans

    A/B/C tests with traffic split and auto-promote

    Historical release summary: test up to three variants and set the traffic split. Current automatic promotion is limited to two-arm tests using add-to-cart, at least 200 sessions per arm, and the implemented z threshold; it does not automatically promote three-arm tests. See the current A/B testing guide.

    Read the guide: A/B/C tests with traffic split and auto-promote
  10. All plans

    Larger playbook library

    Eight new playbook templates, including checkout, WhatsApp, price drop, replenishment, VIP and birthday flows, with search, filters and a message preview.

    Read the guide: Larger playbook library
Browse the docs Compare plans