What is AI conversion worth on your store?
Enter your own traffic, order value, and conversion rate, then set the change you want to test. See the gross monthly and yearly scenario next to the current Pro plan fee. This is a Pro-only fee comparison, not profit-based ROI.
Use the same eligible sessions as the denominator of your conversion rate; sessions are visits, not unique people.
Use your own measured orders ÷ eligible sessions for the same period.
Your assumption: percentage points added to your current rate. +0.2pp on 1.8% is a 11% relative change. Zubby does not publish a typical lift.
Scenario monthly revenue
$102,000
vs. $91,800 at your current conversion.
Assumed monthly difference
$10,200
Gross scenario difference before margin, refunds, discounts, fees, or causality adjustments.
Annualized gross difference
$122,400
Same lift sustained for 12 months.
Gross difference ÷ Pro plan fee
68.5× fee ratio
$149/mo current Pro plan baseline in USD. This compares Pro only; it is not profit-based ROI.
Formula
Monthly difference = eligible sessions × (assumed change ÷ 100) × average order value = 60,000 × 0.002 × $85 = $10,200
Annualized difference = monthly difference × 12 = $122,400
Fee ratio = annualized difference ÷ (Pro monthly price × 12) = 68.5
This calculator multiplies your inputs; it does not establish what the intervention caused. The annualized figure holds the entered conversion change constant for 12 months. It excludes margin, discounts, refunds, taxes, provider fees, implementation, operator time and uncertainty. Use reconciled store data and an appropriate controlled comparison before estimating incremental value.