Free
Put the AI on your store today
Choose Free to run the AI sales chat on WooCommerce with 50 conversations a month. Upgrade when you want recovery, journeys or more volume.
No card, no time limit
Review FreeSimple flat pricing
Ecommerce AI pricing for every store connection
Flat monthly plans with AI conversations included. Pick the plan that matches how your store connects.
Free$0
AI sales chat, 50 conversations a month
Growth$49/mo
WooCommerce
Pro$149/mo
Adds the Custom API for headless stores
EnterpriseCustom
Contracted volume and agency scope
Free has no time limit. Only Growth includes a trial. Direct billing starts after 14 days unless you cancel; Shopify shows its own approval terms.
300
Growth conversations / month
1,000
Pro conversations / month
$49
400-conversation top-up
14 days
Growth trial for eligible accounts
These are current packaging settings, not performance benchmarks. Results depend on traffic, catalog, configuration, and margins. See the measurement methodology.
Plans and pricing
2 months free
Prices in USD. Annual billing is for eligible Freemius card subscriptions; Shopify app subscriptions are monthly.
Free
$0/month
For WooCommerce stores that want the AI sales chat live today, with no card and no time limit.
- 50 AI conversations / month, free forever
- AI sales chat with product search + recommendations
- Order status answers + human handoff tickets
- Shoppers can leave their email when the allowance runs out
- "Powered by Zubby AI" badge stays on
- No recovery emails, journeys, broadcasts, order actions or channels
Growth
$49/month
Introductory price
Renews at $49/month while you keep this plan. No automatic increase to the planned price.
For WooCommerce stores testing shopper assistance, cart recovery, and lifecycle journeys.
- 300 AI conversations / month
- WooCommerce plugin; Shopify coming soon
- Cart rescue + AI recovery emails
- 25 interface languages + policy knowledge
- Broadcasts, journeys + optimization tools
- Loyalty, reviews + Content Studio
- Profit analytics, Conversation Insights + margin guard
- Zendesk or Gorgias ticket handoff
- Brand voice, rules + merchandising controls
- 14-day trial with 100 conversations total
Expanded capacity
Pro
$149/month
Introductory price
Renews at $149/month while you keep this plan. No automatic increase to the planned price.
For higher-volume teams, custom storefronts, messaging channels, and advanced data workflows.
- 1,000 AI conversations / month
- Everything in Growth, plus:
- Custom / headless REST API + outbound webhooks
- WhatsApp + SMS surfaces; Instagram/Messenger require rollout enablement and Meta approval
- Prediction modules for inventory, churn + returns
- Contribution profit + AI shopping feeds
- Custom AI tools
- Priority support
Enterprise
Custom
For high-volume stores and agency operators that need contracted capacity, rollout scope, or white-label controls.
- Custom conversation volume
- Everything in Pro, plus:
- White-label entitlement
- Agency and multi-store scope by agreement
- Custom commercial terms
- Implementation scope confirmed before contract
Annual billing is available for stores billed by card through embedded Freemius checkout on our website. Stores connected through the Shopify app are billed monthly through Shopify, so the annual price does not apply to them.
Choose by store and operating needs
Which Zubby plan fits your store?
Start with your connection path, then compare conversation capacity and the workflows your team will actually operate.
Growth
Start with a managed store connection
Choose Growth when you run WooCommerce, want 300 monthly conversations, and need a controlled trial before committing.
Eligible first-time accounts: 14 days
Review GrowthPro
Add Custom API access and capacity
Choose Pro for a custom or headless storefront, 1,000 monthly conversations, messaging channels, predictions, or outbound webhooks.
Starts immediately; no trial
Review ProEnterprise
Contract for volume or agency scope
Talk to sales when conversation volume, white-label controls, agency operations, or implementation terms need a written scope.
Custom commercial and implementation terms
Review EnterpriseAdd-ons
One add-on. Everything else is included.
Conversation packs are the separately priced capacity add-on for Freemius-billed stores. Other modules are controlled by the Growth, Pro, and Enterprise entitlement map.
Conversation pack
$49 / 400
For Freemius-billed stores, adds 400 new conversations to the current UTC calendar month without changing the base plan. Shopify stores upgrade or contact support for more capacity.
Growth modules
Included
Every Growth module in the comparison table below, from broadcasts and loyalty to profit analytics and helpdesk handoff, is included in the plan price.
Pro modules
Included
Messaging channels, predictions, Custom API access, outbound webhooks, custom tools, contribution profit, and AI shopping feeds are plan entitlements.
No usage surprises
A busy month cannot change your bill
Volume above your plan is capped, not charged. Every increase in capacity or plan is something you approve. This is a description of how the billing code behaves, not a service commitment.
No per-conversation billing
Plans are flat recurring charges on Freemius or Shopify billing. There is no metered price, no per-resolution fee, and no per-seat fee anywhere in the billing code.
The cap blocks instead of billing
At the plan cap the widget stops opening new AI conversations and points shoppers at your support contact. Conversations already open finish normally. No automatic overflow charge is created. An optional $49 capacity pack adds 400 conversations only after approval; it is a separate purchase.
Extra capacity does not renew
A conversation pack adds 400 conversations to the UTC calendar month a Freemius-billed store buys it in. The next month starts again at the plan's included volume and the plan's price.
Plans do not upgrade themselves
No amount of traffic moves a store to a higher-priced plan. A plan change requires your approval in Freemius checkout within Zubby or Shopify's billing approval screen, or an admin action you request.
Automation only reduces the bill
The nightly billing job downgrades a store to the Free plan after an unpaid trial, a cancellation, or 72 hours of unrecovered payment, with an email at each step. It never raises a charge.
You can see what happened
Team members with Billing permission can review recent billing activity and available provider invoices from Settings → Billing. This summary is separate from the detailed audit records and exports, which are restricted to authorized Zubby platform administrators.
Checkout totals, renewal dates, proration, and cancellation terms are calculated and shown by the billing provider before you confirm. Read the billing docs.
Side-by-side
What changes between plans
Every plan includes the AI sales agent and multilingual coverage. Paid plans add real-time cart rescue and recovery emails. The matrix below maps volume, automation depth and platform surface so you can pick the tier that matches your traffic shape.
| Feature | Free | Growth | Pro | Enterprise |
|---|---|---|---|---|
| Store connection | WooCommerce | WooCommerce | WooCommerce / Custom API | WooCommerce / Custom API |
| Trial | Free forever | 14 days | No trial | By agreement |
| AI conversations / month | 50 | 300 | 1,000 | Custom |
| Real-time cart rescue | - | |||
| Browse abandonment recovery | - | |||
| AI-generated recovery emails | - | |||
| Multilingual agent (25 interface languages; replies in the shopper's language) | ||||
| Widget designer + analytics | ||||
| Margin guard on AI discounts | - | |||
| Custom brand voice + rules engine | ||||
| Klaviyo / Mailchimp sync + send from your own mailbox | - | |||
| Broadcasts | - | |||
| Journeys | - | |||
| Loyalty and rewards | - | |||
| Reviews hub | - | |||
| Content Studio | - | |||
| Premium widget themes | - | |||
| Proactive engagement | - | |||
| AI search answers | - | |||
| Product-finder quizzes | - | |||
| Product page Q&A | - | |||
| Profit analytics | - | |||
| Conversation Insights | - | |||
| Profit-aware recommendations | - | |||
| Zendesk and Gorgias handoff | - | |||
| Cart and browse recovery | - | |||
| AI order actions | - | |||
| Messaging channels | - | - | ||
| Predictions | - | - | ||
| Public REST API and MCP endpoint | - | - | ||
| Outbound webhooks | - | - | ||
| Custom AI tools | - | - | ||
| Contribution profit | - | - | ||
| AI shopping feeds | - | - | ||
| White-label | - | - | - |
Pick the plan that fits your store
What Zubby is being hired to do
Cart recovery
Configure in-session and email recovery, then measure outcomes inside a documented attribution window.
See playbook
Conversion optimization
Test shopper assistance and merchandising changes against your own baseline or holdout.
See playbook
24/7 shopper support
Out-of-hours coverage with a multilingual agent that cites your real policies.
See playbook
Product discovery
Semantic catalog search and bundle recommendations baked into the widget.
See playbook
Pricing FAQ
Common pricing questions
Trial, capacity, platform, and billing answers in one place. For setup and operational details, see merchant billing documentation or our public Shopify app billing policy (opens in a new tab) integration notes.
How does the 14-day Growth trial work?
The Growth checkout offers a 14-day trial. Payment details are collected at signup. For Freemius card billing, the entire trial includes 100 conversations, with no reset at a calendar-month boundary; conversation packs become available after the trial. The paid Growth plan includes 300 conversations per UTC calendar month. A first-time eligible subscription is not charged until the trial ends; cancel before renewal to avoid the first paid period. Shopify trial terms are shown by Shopify. Pro starts immediately without a trial. The billing provider's checkout and subscription status are authoritative.
What ROI do Zubby stores typically see?
Zubby does not publish a typical ROI multiple. The dashboard records attribution events for assisted orders and recovery workflows, but results depend on traffic, catalog quality, margins, configuration, attribution window, and shopper behavior. Use a baseline or holdout and reconcile against your commerce platform.
Can I switch plans at any time?
Manage Freemius subscriptions, payment details and invoices in your Zubby billing settings. Shopify subscriptions and invoices use Shopify billing. Timing, proration, credits and cancellation dates are calculated by the relevant billing provider and shown before confirmation. Freemius annual billing charges ten monthly payments for twelve months of access.
What counts as an AI conversation?
On the web widget, one conversation is one chat session between a shopper and the AI agent, regardless of how many messages it contains. On messaging channels (WhatsApp, Instagram, Messenger, SMS), each unique contact who messages you counts once per UTC calendar month - a shopper who chats with you on WhatsApp all month is still one conversation. Outbound sends do not consume conversation credit, but broadcasts and journeys run only when the store's plan includes them.
Which commerce platforms does Zubby support?
Shopify connections are coming soon. Connect WooCommerce through the Zubby WordPress plugin. For a custom or headless storefront, choose Pro or Enterprise: your developer connects catalog and order data through the API and adds the chat widget to your site.
Which plan do I need for a custom or headless storefront?
Choose Pro or Enterprise. Both include the API your developer uses to send catalog and order updates, plus a chat widget for your storefront. Growth supports WooCommerce stores. New Shopify connections are coming soon.
What happens if I exceed my conversation limit?
Usage becomes a warning at 80% and reaches limit status at the plan cap. New conversations are blocked at the cap unless capacity is added or the UTC calendar month resets; existing threads can continue. Freemius-billed stores can buy a $49 pack for 400 additional conversations in that month. Shopify stores upgrade or contact support for more capacity.
Is there a setup fee or contract?
The public self-serve tiers do not list a setup fee. Annual billing (pay for 10 months, get 12) is available only for stores billed by card through embedded Freemius checkout on our website. Stores connected through the Shopify app are billed monthly through Shopify. Enterprise terms are custom. Review the checkout total, renewal date, and cancellation terms before confirming.
Evaluate Growth for 14 days
Payment details are collected at signup. Eligible first-time accounts can cancel before the trial renews; confirm the exact date in the billing provider.