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Industry · Fashion and apparel

Help shoppers find the right size and style.

Fit is a common question in fashion. Zubby recommends a size from your charts, shares what reviewers say about fit, builds outfits from your catalog, and offers an exchange before a return.

Plans from $49/month. Try Growth for 14 days.

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Included in every plan; review answers from Growth.

What it does

Fashion shoppers want to know whether it will fit, what to wear it with, and what happens if it does not work out. Zubby answers all three from your size charts, product details, stock and returns policy.

Your product return rates can inform fit guidance on Pro, so the agent can set expectations for items that run small or large.

Illustrative store example. A shopper’s waist measurement sits between two sizes on your chart. Explain both ranges and the product’s published fit note; do not promise a perfect fit. If the suggested variant is sold out, say so and check an alternative. Confirm the exchange policy before offering a size swap.

Capabilities

What you get

Size recommendations

Sizes based on the shopper’s usual size or measurements and your charts, with a fit-confidence note.

Outfits and styling

Outfits and matching items built from your in-stock catalog around the product in view.

Color and size availability

Checks stock by variant and suggests alternatives when a size is sold out.

Exchange-first returns

Offers a size swap or store credit where your policy allows, then sends the return request to your team.

How to get started

  1. Add size charts and fit notes

    Add your size charts to the knowledge base and fit notes such as runs small or relaxed fit to your products.

  2. Set your returns policy

    Set your return window, excluded items and exchange options in Settings.

  3. Test fit questions

    Ask sizing, styling and exchange questions and refine the answers.

Good to know

  • Size advice depends on accurate size charts and fit notes.
  • Return and exchange requests are approved by your team.
  • Return-rate-informed fit guidance uses Predictions on Pro.
How we measure results

Frequently asked questions

How does size recommendation work?

The agent asks for the shopper's usual size or measurements and compares them with your size charts and product fit notes, then recommends a size with a short explanation of how confident it is.

Can it suggest outfits?

Yes. It can build an outfit from your catalog around the item a shopper is viewing, using only products that are in stock.

Can it handle exchanges?

It can start a return or exchange request inside your return window, offer a different size first where your policy allows, and send the request to your team to approve.

Can it use reviews about fit?

With the Reviews module (Growth), the agent can share what buyers say about fit and quality, with a few short quotes.

Try it on your store

See Zubby answer from your own catalog.

Start the 14-day Growth trial, connect your WooCommerce store, and read real shopper conversations before you open the assistant to all traffic.