Shade and finish finder
Narrow shade, finish, coverage, undertone and format from your product attributes.
Industry · Beauty and cosmetics
Help shoppers find their shade and routine.
Beauty shoppers ask detailed questions about shades, ingredients, skin types and routines. Zubby answers from your product data, shares what reviewers say, and suggests a routine from your catalog.
Plans from $49/month. Try Growth for 14 days.
Platform actions require the applicable plan, connected adapter and permissions. Order writes also require supported identity verification and confirmation. New Shopify connections are coming soon; custom stores do not inherit native cart actions from API ingestion. Check platform action limits.
Included in every plan; review answers from Growth.
What it does
Beauty is a high-consideration category: shoppers compare shades, check ingredients and want to know how products work together. A conversation answers those questions in one place instead of across tabs.
The agent answers from your declared ingredients, directions and warnings, and your rules and locked facts help constrain claims to reviewed wording. These controls do not establish regulatory compliance or eliminate AI errors.
Illustrative store example. A shopper asks for a warm-undertone shade. Compare only the undertone and shade notes you have approved, and explain that screen color is an imperfect guide. If they ask whether a cream will treat eczema, decline a treatment recommendation and direct them to a qualified professional.
Capabilities
What you get
Ingredient answers
Ingredient lists, directions, warnings and compatibility notes from your catalog and knowledge base.
Routines and bundles
Suggest a routine or a defined bundle from your catalog and add it to the cart in one step.
Review insights
With the Reviews module, share ratings, common praise and complaints, and short quotes about texture, scent or wear.
How to get started
Complete your product data
Add shades, finishes, skin types, full ingredient lists and warnings to your products.
Set your claim rules
Add rules and locked facts for claims you can and cannot make, and handoff for skin-condition questions.
Test real questions
Ask shade, ingredient and routine questions and refine the answers.
Good to know
- The agent is configured to decline diagnosis. Check that boundary in testing; it does not replace a dermatologist.
- You remain responsible for cosmetic claims and their substantiation in your markets.
- Shade matching is only as accurate as your shade data.
Frequently asked questions
Can the agent help with shade matching?
It narrows shade, finish, coverage and undertone using the attributes in your catalog and asks clarifying questions. The quality of the match depends on how completely your shades are described.
Can it explain ingredients?
Yes, from the ingredient lists, directions and warnings you provide. It does not give medical or dermatological advice, and you can route skin-condition questions to your team.
Can it build a routine?
It can suggest a cleanser, serum and moisturizer combination from your catalog, or a bundle you have defined, and add the products to the cart.
Can subscribers manage refills in chat?
For ReCharge stores, signed-in shoppers can check their subscription and next charge date. Skip, reschedule, pause and cancel work only if you enable them, with a confirmation each time.
Keep exploring
Try it on your store
See Zubby answer from your own catalog.
Start the 14-day Growth trial, connect your WooCommerce store, and read real shopper conversations before you open the assistant to all traffic.