Ecommerce AI glossary.

AI CRM

Customer relationship software with AI-assisted summaries, segmentation or next-action suggestions; outreach depends on the approved workflow.

AI Sales Agent

A conversational AI grounded in a store's catalog and policies that answers questions, recommends products, and helps shoppers check out.

Cart Abandonment

When a shopper adds items to a cart but leaves without buying. Baymard's average of published studies puts it near 70%.

Conversion Rate Optimization (CRO)

The discipline of turning more existing traffic into buyers through experimentation and targeted intervention.

Customer Lifetime Value (CLV)

Expected customer value over a relationship. State whether you mean revenue or gross profit and use consistent time units.

Generative Engine Optimization (GEO)

Work to make useful, accurate content accessible to AI-assisted search. No special file, markup or citation guarantee is implied.

Multi-channel Commerce

Selling or serving shoppers through more than one channel; unified inventory and conversation history need separate integration.

Personalization

Tailoring offers, copy, and product surfaces to the shopper's intent, history, and segment.

Product Embeddings

Numeric vectors that represent a product's meaning so AI can match it to fuzzy shopper queries.

Retrieval-Augmented Generation (RAG)

An AI pattern that retrieves your data before generating an answer, helping reduce unsupported claims about your store.

Sales Automation

Software that handles repetitive sales motions - outreach, follow-up, scoring - so humans focus on closing.