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A better shopping experience.
A smarter way to run your store.

Help shoppers find products, get answers and take the next step. Give your team one workspace for customer support, recovery, campaigns and insights.

  • 14-day trial, 100 conversations, then $49/month
  • Replies in 25 languages
  • Hands hard questions to your team with the full chat

Built forShopify (coming soon)WooCommerceCustom via API

  1. Shopper asks
  2. Finds the answer
  3. Adds to cart
  4. You see the sale
Scripted example conversationFernhill Goods, example store

Shopper on /products/commuter-pack

Will my 16-inch laptop fit? And can I send it back if it doesn't?

  • Yes. The Commuter Pack has a padded sleeve for laptops up to 16 inches.Source: Product specs
  • It's $96 and in stock in navy.Source: Catalog
  • Returns are free within 30 days.Source: Returns policy

Commuter Pack, Navy

$96

Add to cart

Added to cart

Answered from

  • 1Product specsLaptop sleeve: up to 16 in
  • 2Catalog$96, navy, in stock
  • 3Returns policyFree returns, 30 days

Outcome

  • Added to cart
  • Order influenced by chat$96
  • Saved to Inbox

Refunds and cancellations: off until you allow them

Example store. Shoppers see the chat only; the side panel is your view in Zubby.

Every question a shopper asks.

Finding a product, checking a detail, shipping, an order, a return. One agent answers them all from your store.

Fernhill Goods assistantExample storeFind a product

I need a carry-on backpack under $120.

Two in stock fit most cabin limits:

Canvas Daypack, 24 L$88Add to cart
Leather Weekender, 30 L$115Add to cart

Answered from catalog search

Help shoppers find the right product.

Compare, search, quiz and product Q&A, all from your catalog.

Linen Camp Shirt

Does it shrink after washing?

Pre-washed linen; expect very little shrinkage on a cool wash.

Approved by Fernhill Goods

Find your daypack, question 2 of 3

How will you carry it most?

Daily commuteWeekend tripsBoth
Fernhill Goods assistantExample store

Canvas or leather pack for a rainy commute?

Example comparison
DetailCanvasLeather
Weight0.9 kg1.4 kg
Laptop15 in16 in
CareMachine washCondition yearly

For rain, the canvas pack is lighter and easier to clean.

Example store and products. Answers shown are sample content.

Win back the carts that walk away.

Each step runs only if you approved it and the shopper allowed it.

One cart, start to finishExample store
  1. Hesitates

    Lingers, or heads for the exit with a full cart.

    Every planNothing sent yet

  2. Chat steps in

    An opener or exit offer you approved. Discounts only if you set one.

    GrowthProactive chat

  3. Reminder email

    A link back to their cart, in their language.

    Every planOnly with an email they gave; unsubscribe in every email

  4. Journey follows

    More email or web push; SMS and WhatsApp optional.

    Growth, ProEmail and push on Growth, SMS and WhatsApp on Pro

  5. Buys, or stops

    A purchase ends the journey. No more messages for that cart.

    AutomaticNo setup needed

Support that knows its limits.

It answers from what you wrote, and acts only where you said it may.

AI order actionsDefaults shown

  • Cancel ordersdefault offOff by default
  • Refund ordersdefault offOff by default
  • Modify ordersdefault offOff by default
  • Change shipping addressdefault onOn by default
  • ReCharge subscription changesdefault off, needs ReCharge connectedOff by default

Money actions need a verified shopper who confirms. Checks known product costs and your approved offer limits.

Fernhill Goods assistantExample chat
  1. What's your return policy?

    “Free returns within 30 days, unworn, with tags.”

    Locked Fact, quoted word for word

  2. Can you just refund order #1042?

    Refunds aren't something I can do here. I've opened a ticket with this chat so the team can help.

    Refunds are off, so it hands off

  3. Do sale items qualify for free returns?

    That isn't in the store's policy yet, so I won't guess. The team will confirm.

    The gap becomes a draft you approve

Handoffs go toChatTicket with transcriptInbox, Zendesk or Gorgias

Example settings and content. Zendesk and Gorgias are on Growth and need your API credentials.

One workspace behind every chat.

Read conversations, run recovery, draft campaigns, see what to fix.

Fernhill Goods

Inbox

Needs reply, In progress, Closed
  • Signed-in customer, Web chatAsked for a person: parcel shows delivered, not receivedHandoffNeeds reply
  • Customer by email, EmailChange of shipping address on order #1042Address changeIn progress
  • Shopper on web chat, Web chatIs the linen shirt see-through?ProductClosed

Handed off by the AI with the chat so far

Reply on the same channel

Journeys

Create automation
Cart abandonedEmailWeb push
  • Back in stockEmailGrowth
  • Replenishment dueEmail, then SMSSMS needs Pro
  • WinbackEmailGrowth

Content Studio

Draft, not sent

Subject

Linen season is back

The Sage linen shirt in every size, plus the care guide.

SMS variant

Fernhill: the Sage linen shirt is back in every size. Reply STOP to opt out.

Broadcasts: one built-in segment, queues when you launch. No scheduling yet.

Conversation Insights

Weekly

Recurring question

“Does the linen shirt run small?”

Next action Add a fit note to the product page

Knowledge gap

No answer found for returns on sale items.

Draft ready You review it before it is used

Example data from a fictional store. Pick a screen in the sidebar.

Start 14-day Growth trial

Or try the guided demo, a scripted walkthrough not connected to a live store.

Ask about your store, then review the next step

Alongside the shopper discovery and comparison assistant, Merchant Ask explains connected store metrics and can prepare campaign plans. Review a plan before approval; approval creates drafts, and activation is a separate step. Access, plan limits and connected data determine what is available.

Read the Merchant Ask guide and its limits

And after the sale.

Bring shoppers back, see what worked, keep your catalog sharp.

Revenue you can trace

An order counts only when the shopper bought what the AI recommended, within 30 minutes.

How attribution works

Loyalty and campaigns

Points on every purchase, spent by asking in chat. Campaign drafts from your catalog.

Referrals: not active. Drafts never send until you launch them.

See journeys and campaigns

A sharper catalog

Finds thin titles and descriptions and drafts fixes. Nothing changes until you approve.

Explore the Catalog Improver

Widget in 25 UI locales, with right-to-left layouts.

Looking for a specific job? Browse solutions

Live on your store in three steps.

You decide what it knows, what it may do and when shoppers see it.

  1. Connect your store

    Install the WooCommerce plugin, or connect a custom storefront through the API on Pro. Shopify connections are coming soon.

    Supported platforms
  2. Teach it your rules

    Add policies and pages, write Locked Facts it must quote, choose which order actions it may take.

    Knowledge base
  3. Go live and review

    Turn the widget on when ready. Read every conversation and see which orders the chat influenced.

    Widget designer

Plugs into the stack you already run.

Every connection states what it needs first: a plan, your own account, platform approval or an adapter.

  • Coming soon
  • Available
  • Requires setup
  • Plan-gated
  • Rolling out
  • Adapter required

Store platforms

  • ShopifyComing soon New connections paused
  • WooCommerceAvailable Plugin, every plan
  • Custom or headlessPlan-gated Public API, Pro

Messaging

  • WhatsApp BusinessRequires setup Pro, your own Cloud API account
  • Twilio SMSRequires setup Pro, your own Twilio account
  • Instagram DMsRolling out Pro, needs Meta app approval
  • Facebook MessengerRolling out Pro, needs Meta app approval

Helpdesk and CRM

  • ZendeskRequires setup Growth, API credentials and webhook secret
  • GorgiasRequires setup Growth, API credentials and webhook secret
  • HubSpotPlan-gated Growth
  • IntercomPlan-gated Growth

Email and marketing

  • Your own mailboxRequires setup Microsoft 365, Google Workspace or SMTP
  • KlaviyoPlan-gated Growth
  • MailchimpPlan-gated Growth
  • ReChargeRequires setup Growth, subscription actions off by default

Reviews

  • Judge.meAdapter required Send reviews to the ingestion endpoint
  • YotpoAdapter required Send reviews to the ingestion endpoint
  • StampedAdapter required Send reviews to the ingestion endpoint

Analytics and alerts

  • Google Analytics 4Plan-gated Growth, server-side events
  • Meta Conversions APIPlan-gated Growth
  • TikTok Events APIPlan-gated Growth
  • SegmentPlan-gated Growth
  • SlackPlan-gated Growth, handoff and digest alerts

Building your own?

On Pro and Enterprise

Public REST API
Push catalog and orders; read conversations, leads and shop data. OpenAPI included.
MCP endpoint
Read-only: product search, product details, store info and policy search for AI assistants.
Outbound webhooks
Signed, best-effort, 5-second timeout and no retries. Alert after 5 failures in a row; disabled after 20.
AI shopping feeds
Google Merchant Center and OpenAI feed files you submit; listing is up to each destination.
mcp + webhooks
# MCP, read-only
tools/list
  search_products
  get_product
  get_store_info
  search_policies

# Webhook, signed
POST https://your-app.example/hooks
X-Zubby-Signature: …
X-Zubby-Event-Id: …

{ "event": "conversation.escalated" }

Core capabilities and plan-specific modules

Explore what Zubby does, then see which tools are included in each plan.

Core capabilities

Growth modules

Pro modules

Enterprise modules

Browse all features

How your data is handledIllustration
  • Your store's data stays yoursEvery page, action and API key is checked against its store.
  • Secrets are encryptedStore and integration credentials, AES-256-GCM at rest.
  • Secure sign-inAuthenticator two-factor with single-use backup codes.
  • Team rolesSix roles, with per-member permission changes.
  • Shopper data requestsExport and delete shopper data from the dashboard.

Zubby runs in a single hosting region and does not hold a third-party security certification today. Security details and responsible AI.

Pricing, with the conditions up front

A Free plan for 50 conversations, then three paid plans sized by AI conversations a month. Only Growth includes a trial.

  • Growth14-day trial

    $49/month

    300 AI conversations a monthWhite mark: the trial's 100 conversations

    WooCommerce stores that want sales, support, recovery, campaigns and loyalty in one place.

    Start 14-day Growth trial

    Eligible first-time stores get 14 days with 100 conversations in total. Payment details are collected at signup and the plan renews unless you cancel before the trial ends. Shopify stores approve Shopify's own billing terms.

  • Pro

    $149/month

    1,000 AI conversations a month

    Custom or headless storefronts, messaging channels, predictions, the API, webhooks and contribution profit.

    Choose Pro

    Starts immediately; no trial. You choose Pro on the billing page after signup.

  • Enterprise

    Custom terms

    Contracted capacity

    High-volume stores and agencies that need custom capacity, rollout support or white-label controls.

    Contact sales

    Pricing and terms are agreed with you.

At the limit, no overflow bill. At your plan's conversation limit, the widget stops opening new AI conversations and points shoppers to your support contact. Conversations already open finish normally, and no overflow charge is created.

Annual billing (pay for 10 months, get 12) is available for card billing through our website; Shopify app stores are billed monthly by Shopify. An unpaid trial or a cancellation moves the store to the Starter level. Prices in USD. Compare plans in full

Questions merchants ask first

More in the full FAQ and the docs.

Which platforms does it work with?

Shopify connections are coming soon. WooCommerce stores can install the plugin on every plan. Custom and headless storefronts connect their catalog and orders through the public API on Pro and Enterprise.

What happens when the AI does not know the answer?

It answers from your catalog, policies, knowledge base and, for verified shoppers, their orders. When the answer is not there it says so, offers your team, and logs the question so you can add the missing answer.

Can it give discounts or change orders on its own?

Offers follow rules you set, and the margin guard checks known product costs and your approved offer limits. When costs are missing, a discount cap cannot guarantee profitability; add costs or block offers for those products. Cancelling, modifying and refunding orders start off. Shopify execution needs platform access and confirmation; WooCommerce and custom stores route these requests to tickets. Address changes are a separate control. Every order action needs verified ownership and confirmation.

How do the trial and limits work?

Growth includes a 14-day trial with 100 conversations in total. Payment details are collected at signup and billing starts when the trial ends unless you cancel; Shopify shows its own approval terms. Pro starts without a trial. You are warned as you near your monthly limit.

Are the numbers in your reports guaranteed results?

No. Influenced orders require a purchased product to match an AI recommendation within 30 minutes; the full order value receives credit, so unrelated items can be over-credited. Incremental lift comes from a holdout group on Shopify. Profit is only as complete as the product costs you provide, and predictions are signals to check, not forecasts.

How do I cancel?

WooCommerce and custom stores cancel from Billing in the Zubby dashboard. Shopify stores manage the charge through Shopify. During a trial, cancel before it ends to avoid the first charge.

Put an expert on every product page.

Growth is $49/month after a 14-day trial with 100 conversations. Payment details are collected at signup; cancel before the trial ends to avoid the first charge.