In context
Abandonment is not a single failure mode — it's many. Price shock at checkout (shipping, tax) accounts for a big share. So do account-creation friction, payment-method gaps, trust concerns on first-time visitors, and simple distraction on mobile.
The industry has invented many names for adjacent moments — browse abandonment (no cart at all), checkout abandonment (started checkout, dropped off), post-purchase regret (refund request inside 24h). Each requires a different intervention. Generic "you left items in your cart" emails are only a fraction of the actual playbook.
How Zubby uses this
Zubby detects abandonment in real time using exit intent, session inactivity, and scroll/cursor signals. The agent intervenes in-session with a contextual offer or a clarifying question. If the shopper still leaves, we route a recovery email through your ESP (Klaviyo, Mailchimp, native) tuned to the cart contents and the abandonment reason we inferred.
Stores typically recover 5–9% of abandoned carts with Zubby — quietly compounding revenue without spending an extra dollar on acquisition.