In context
The personalization spectrum runs from segment-level ("first-time visitors see free shipping banner") through cohort-level ("returning customers from paid social see cross-sell carousel") to 1:1 real-time ("this specific shopper, who has clicked running gear three times in the last 30 days, gets a hydration-pack recommendation").
Real-time 1:1 used to require massive infrastructure. With AI agents and embedding-based retrieval, even small stores can personalize at the individual-shopper grain.
How Zubby uses this
Zubby personalizes three surfaces: the agent's reply (it knows the shopper's geo, device, language, and purchase history), product recommendations (re-ranked against the shopper's implicit and explicit signals), and lifecycle email/SMS (cart contents, last-viewed, predicted next purchase).
We respect cookie consent, regional privacy law, and a per-store toggle to switch personalization down to a coarser grain when you'd rather not surface what you know.