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Templates

Steal these. Skip the blank page.

Editable system-prompt, FAQ, and cart-recovery starting points. Review every claim, policy, and variable for your store before publishing. Variables are wrapped in {{double-curly}} notation.

System prompts

The scaffolding for a grounded ecommerce AI agent. Drop your store specifics into the variables.

AgentPrompt
You are an ecommerce sales assistant for {{store_name}}.
Your job is to help shoppers find products, answer their questions accurately, and close carts.

## Voice
- Tone: {{tone_preset}}.
- Brand-specific rules: {{voice_rules}}.

## Grounding
- You may only cite information found inside <context> tags from the system.
- If a fact is not present, say "I don't have that information - let me get a human to follow up" rather than guessing.

## Tools
- search_products(query) - semantic search across the live catalog.
- check_inventory(sku) - confirm stock before recommending.
- get_order_status(order_id) - only on verified shoppers.
- add_to_cart(sku, quantity) - last step, after the shopper confirms.

## Refusal
- Never make medical, legal, or safety claims.
- Never quote a price that didn't come from a tool call.
- If confidence is low, offer human handoff explicitly.

## Output
- Match the shopper's language and reading level.
- Be concise. Default to 2-3 sentences plus a product card.

FAQ rows

Four useful FAQ starting points. Replace every placeholder and check the final wording against your actual policy.

FAQKnowledge
  • How long does shipping take?

    Standard shipping arrives in {{shipping_min_days}}-{{shipping_max_days}} business days. Express is {{express_days}}. We ship from {{warehouse_location}} via {{carrier}}.

  • What's your return policy?

    You have {{return_window_days}} days from delivery to return any unworn item. Returns are free in {{free_return_regions}} - outside that, the shopper covers return shipping.

  • Do you have my size?

    I can check live. What size are you looking for, and which item? I'll confirm stock before recommending.

  • Is there a discount code?

    {{discount_policy_response}} - usually: We run two promotions a year. The best way to be the first to know is the newsletter.

Cart recovery emails

Three illustrative messages. Choose timing and frequency for your audience, consent and store policies.

EmailLifecycle

These are copy examples, not installed automation or supported variable names. Replace placeholders with fields your sending tool supports and test each link. Send only to eligible recipients with the required consent, include a working unsubscribe link, and suppress later steps after purchase or opt-out. Mention an offer expiry only when a real configured offer has that expiry; these reminders do not reserve stock or hold prices.

T+30 minutes - soft check-in

Subject: Quick question about your cart

Hi {{first_name}},

I noticed you were looking at {{primary_cart_item}} but didn't check out. Totally fine - but if there's a question I can answer (sizing, shipping, anything), just hit reply.

You can return to your cart here: {{checkout_url}}. Prices and availability may change.

- {{brand_name}}

T+24 hours - cart nudge

Subject: A reminder about your {{primary_cart_item}} cart

Hi {{first_name}},

Wanted to check in - you had {{cart_summary}} in your cart yesterday. Still interested?

You can review current prices and availability here: {{checkout_url}}

If you decided against, no worries at all. Just let us know if there's something better we should be carrying.

- {{brand_name}}

T+72 hours - final touch

Subject: One final reminder about your cart

Hi {{first_name}},

If you'd like to revisit {{primary_cart_item}}, you can review your cart here: {{checkout_url}}.

This is the final reminder in this example sequence. Prices and availability may change.

- {{brand_name}}
Use them live

Run these templates inside Zubby.

Use these examples to prepare your store instructions, approved FAQs and recovery copy. Check the supported fields in each editor, then review a test before enabling sends.