ACP feed live · payment delegation rolling out
Shopping is moving into AI assistants — ChatGPT Instant Checkout, Perplexity, and buying agents that purchase on a shopper's behalf. Zubby makes your Shopify or WooCommerce store discoverable, citable, and purchasable by agents, without giving up control of checkout.
60%
of Google searches now end without a click — answers happen inside AI surfaces.
2 protocols
ACP (OpenAI + Stripe) and UCP (Shopify + Google) are racing to standardize agent checkout.
Day one
Your Zubby store exposes an agent-readable feed the moment the catalog syncs.
Not a buzzword landing page — these are shipped endpoints and rendering behaviors you can verify against your own store.
ACP-shaped JSON feed of your live catalog — titles, variants, prices, currency, stock — refreshed by the same sync pipeline that powers the chat agent. One URL an AI buying agent can trust.
POST a cart, get a validated session with computed totals in the ACP schema. Payment delegation lands with Stripe integration; until then sessions return requires_payment_method — no fake completions.
Product FAQs, policy answers, and comparison content rendered with FAQ + Product JSON-LD, so ChatGPT Search, Claude, and Perplexity can cite your store instead of a competitor's.
Shopify and WooCommerce get the same feed, the same agent, the same analytics. Woo merchants — ignored by most agentic-commerce rollouts — are first-class here.
Agent referrals land mid-funnel with high intent. The on-site AI agent answers their last objections, compares variants, and closes the cart — the same engine that lifts human traffic.
Every agent order hits your backend for accept/decline. Your processor, your fulfillment, your customer relationship. Zubby never sits in the money flow for agent orders.
The assistant searches the web or reads your ACP feed. Your products surface with exact prices and stock — no scraping guesswork.
The agent (or the human it serves) asks follow-ups. Your storefront answers — sizing, shipping, returns — are structured and citable, so the assistant quotes you, not a reseller.
The agent opens a checkout session against your store. You validate items, compute totals, and accept or decline. Payment completes with your processor as delegation rolls out.
Order, fulfillment, and support stay yours. Zubby attributes the revenue so you can see exactly what agent traffic is worth.
Agentic commerce is shopping completed by an AI agent on the buyer's behalf — discovery, comparison, and increasingly checkout happen inside assistants like ChatGPT instead of on your storefront. Two open standards anchor it: the Agentic Commerce Protocol (ACP), maintained by OpenAI and Stripe, and the Universal Commerce Protocol (UCP) from Shopify and Google. Stores that expose machine-readable catalogs and checkout endpoints get recommended and purchased from; stores that don't are invisible to agent traffic.
Three things, live now: an ACP-compatible product feed (/api/v1/acp/{store}/products) that AI agents can read directly; a checkout-session endpoint that validates items and computes totals in the ACP shape; and an AI sales agent on your own storefront that answers agent-style natural-language questions with grounded product data. Delegated payment completion (the final 'buy it for me' step) rolls out with our Stripe integration — sessions today return requires_payment_method honestly rather than faking a completed order.
Shopify is co-developing UCP with Google and enrolling large merchants into ChatGPT Instant Checkout in waves. Zubby complements that: it covers WooCommerce stores with the same feed, adds the on-storefront AI agent that converts the traffic agents send you, and gives you one attribution view across human and agent-originated orders.
Assistants combine live web search with structured feeds. Zubby helps on both: the marketing-grade product answers, FAQ schema, and JSON-LD on your storefront make your pages citable in AI answers, while the ACP feed gives agents exact, current titles, prices, currencies, and stock so recommendations don't hallucinate. Our robots policy explicitly welcomes AI search crawlers (OAI-SearchBot, Claude-SearchBot, PerplexityBot).
Your products, your prices, your payment processor. The ACP model keeps the merchant as the merchant of record — the agent passes the order to your backend, you accept or decline each one. Zubby adds no transaction fee on agent orders; it's part of every paid plan.
Related: AI sales agent, attribution methodology, compare alternatives, pricing.
Connect your store, sync the catalog, and your ACP feed is live the same day — alongside the AI agent that converts the traffic assistants send you.
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