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Ecommerce integrations

Connect Zubby to WooCommerce or your Custom API.

Connect your store first, then add the channels and tools you already use. Every connector is set up from your dashboard.

WooCommerce starts on Growth; new Shopify connections are coming soon · Custom API requires Pro or Enterprise

Three commerce paths

Choose how your store connects.

WooCommerce uses the paired plugin; existing Shopify stores retain supported service. Custom and headless stores use the API.

Coming soon

Shopify (coming soon)

New Shopify connections are temporarily unavailable. Existing connected stores retain access and continue using Shopify billing.

PlanGrowth, Pro, or Enterprise
ConnectNew connections coming soon
DataAutomatic catalog and order sync
WidgetTheme app extension

Best fit: Shopify merchants who want a quick connection, Shopify billing and theme editor setup.

WordPress plugin

WooCommerce

Install the Zubby WordPress plugin and pair it with your account. It syncs products, stock, orders and policies and adds the chat to your storefront.

PlanGrowth, Pro, or Enterprise
ConnectInstall the plugin and pair
DataAutomatic catalog and order sync
WidgetAdded by the plugin

Best fit: WooCommerce merchants who manage their own WordPress site.

Custom and headless

Custom API

Use a store API key to push catalog and orders from your server, read conversations and leads, and add the hosted chat widget to your custom or headless frontend.

PlanPro or Enterprise
ConnectAPI key + widget embed code
DataYou push updates through the API
WidgetHosted widget embed

Best fit: Custom and headless storefronts with a developer who can connect the API.

After you connect

Shared workflows, platform-specific capabilities.

Catalog context, conversations and workflows share a backend. Order actions, storefront blocks, event coverage and measurement differ by connector.

Check the order-action matrix before enabling writes. Custom/API stores supply their own catalog and order events; a connected account does not guarantee every journey trigger or measurement input is present.

Catalog and knowledge context

Products, variants, policies and your documents give the agent what it needs to answer shoppers.

Recovery and lifecycle workflows

Abandoned carts, product views and orders feed cart rescue, recovery emails and journeys, with consent built in.

Your data, kept separate

Credentials, rules, team roles and audit logs belong to your store alone, and connected credentials are encrypted.

Status at a glance

See sync status, connector status, conversations, message delivery and AI-influenced orders in your dashboard.

Connectors

Channels, marketing, support and analytics.

Each connector uses your own account with that provider. The plan shown is the lowest plan that includes it.

Messaging channels

  • WhatsApp BusinessThe agent answers WhatsApp messages, and journeys can send approved templates. Uses your own WhatsApp Business Cloud API account.Pro
  • Instagram DMsInstagram direct messages answered by the agent, in your inbox. Rolling out: Connect with Facebook requires Meta app approval.Pro
  • Facebook MessengerTwo-way Messenger conversations through your Facebook Page. Rolling out: Connect with Facebook requires Meta app approval.Pro
  • Twilio SMSSMS for journeys and recovery, and replies from your inbox.Pro

Helpdesk and CRM

  • ZendeskEscalations open Zendesk tickets with transcript and order context. Replies sync back once you save the webhook secret; until then, sync is one-way.Growth
  • GorgiasEscalations open Gorgias tickets with transcript and order context. Replies sync back once you save the webhook secret; until then, sync is one-way.Growth
  • HubSpotSync shopper profiles and conversation transcripts to HubSpot CRM.Growth
  • IntercomOpens an Intercom conversation for the shopper when a chat is escalated.Growth

Email and marketing

  • KlaviyoSync shopper events and identifiers, and add chat leads to a newsletter list.Growth
  • MailchimpSync shopper emails and tags to Mailchimp audiences.Growth
  • Your own mailboxSend recovery and journey emails from Microsoft 365, Google Workspace or SMTP.Growth
  • ReChargeSubscription lookup in chat, and opt-in skip, reschedule, pause or cancel.Growth

Analytics and automation

  • Google Analytics 4Server-side conversion and recovery events.Growth
  • Meta Conversions APIServer-side conversions for ad attribution.Growth
  • TikTok Events APIServer-side purchase and lead events.Growth
  • SegmentForward analytics events to a Segment source.Growth
  • SlackAlerts for handoffs, SLA breaches and weekly digests.Growth
  • Zapier and MakeSigned outbound webhooks for your own automations.Pro
Integration FAQ

Questions before you choose a platform path

Which ecommerce platforms does Zubby support?

Existing connected Shopify stores through their authorized app, WooCommerce through the Zubby WordPress plugin, and custom or headless storefronts through the REST API and hosted widget.

Which plan includes the Custom API?

The REST API is available on Pro and Enterprise. Growth supports WooCommerce and existing connected Shopify stores; new Shopify connections are coming soon.

Do all three platforms get the same Zubby features?

They share store-scoped AI and workflow components, but capabilities depend on platform data and setup. Shopify supports eligible opt-in cancel/edit/full-refund execution; WooCommerce routes those requests to tickets and separately supports address changes through the plugin. Custom-store freshness depends on your API pushes. The current order-linked holdout lift calculation is Shopify-specific.

Can I use Zubby with a platform that has no native connector?

Often, yes, through the REST API and hosted widget on Pro. Your developer sends catalog and order updates from your server and adds the widget embed code to your storefront.

Which messaging and marketing tools can I connect?

WhatsApp Business, Instagram DMs, Facebook Messenger and Twilio SMS on Pro; Zendesk and Gorgias handoff from Growth; and Klaviyo, Mailchimp, HubSpot, Intercom, Segment, GA4, Meta Conversions API, TikTok Events, ReCharge, Slack, your own mailbox, and Zapier or Make webhooks on Pro.

Connect your store

See Zubby work on your own catalog.

Start an eligible 14-day Growth trial for WooCommerce. New Shopify connections are coming soon. Custom and headless storefronts use the API on Pro.