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Feature · Journeys

Automated journeys for each stage of the customer journey.

Set up triggered, multi-step flows that follow up at the right moment: abandoned carts, back in stock, price drops, post-purchase check-ins, replenishment reminders, birthdays and win-back.

Plans from $49/month. Try Growth for 14 days.

Journeys are included from Growth.

What it does

A journey starts when something happens in your store, such as an abandoned cart, a supported order event or a product coming back in stock. It then sends a sequence of messages with each step scheduled from enrollment, adjusted for configured quiet hours and stops as soon as the shopper buys or no longer qualifies.

Messages can be written by you or written by the AI from your instructions and tone, using the products involved, such as the items left in the cart.

Illustrative store example. Start with a consenting shopper waiting for an item to return to stock. Confirm the source stock event, then follow the configured delay and inspect the first eligible send. A purchase before the send should trigger the relevant exit or suppression check. A disconnected channel should show a failed or skipped step, not a successful delivery.

Capabilities

What you get

Ready-made triggers

Cart, checkout and browse abandonment, back in stock, price drop, post-purchase, replenishment, birthdays and win-back.

Steps, delays and exits

Each step delay is measured from enrollment, not the previous step. Day 7 and day 21 are 10,080 and 30,240 minutes. Applicable purchase exits and suppression are checked before sending.

Multiple channels

Email and web push from Growth; SMS and WhatsApp steps on Pro, all with consent and suppression checks.

Performance by journey

See enrollments, sends, clicks and the orders that followed for each journey and each step.

How to get started

  1. Pick a trigger

    Start from a template such as abandoned cart or back in stock.

  2. Write or draft the steps

    Add steps and delays, then write the copy or the instructions the AI should follow.

  3. Launch and watch

    Start with a small audience, check the first messages and the results by step, then widen it.

Good to know

  • SMS steps need a connected Twilio account and WhatsApp steps need an approved WhatsApp template. Email can be sent from your own Microsoft 365, Google Workspace or SMTP mailbox.
  • Quiet hours use the configured timezone, defaulting to UTC. WooCommerce completed or shipped status is not proof of delivery. Save and review drafts before separate activation. Triggers need their source events and shopper data. An enabled journey cannot invent a delivery confirmation, birthday or marketing permission.
  • You are responsible for consent wording and marketing rules where you sell.
How we measure results

Frequently asked questions

Which journeys can I build?

Cart, checkout and browse abandonment, back in stock, price drop, post-purchase follow-up, replenishment reminders, birthdays and win-back, each with its own steps, delays and exit rules.

Which channels can a journey use?

Email and web push from Growth. SMS through Twilio and WhatsApp with approved templates are available on Pro.

Does a shopper leave the journey after buying?

Yes. Exit rules stop a journey when the shopper buys or no longer qualifies, and unsubscribes and suppression lists are always respected.

Who writes the messages?

You can write the copy yourself, or give short instructions and let the AI write each email in your tone using the products involved, such as the items left in the cart.

Try it on your store

See Zubby answer from your own catalog.

Start the 14-day Growth trial, connect your WooCommerce store, and read real shopper conversations before you open the assistant to all traffic.