In context
Start with the questions your customers need answered. Explain the topic clearly, use accurate product and business names, and include first-hand examples or sources where they help. Keep important information available in readable page content.
Link to related pages when they help readers take the next step. Keep prices, policies and setup instructions current. Google does not require a special writing format, llms.txt or AI-specific markup, and no technique guarantees an AI citation. See Google’s guidance for AI search.
How Zubby uses this
Zubby uses the same foundation for search and answer surfaces: crawlable HTML, descriptive titles, canonical URLs, clear page purpose, visible source-aware answers, and matching structured data. Glossary pages emit DefinedTerm JSON-LD and answer pages emit WebPage markup; neither guarantees citation.
On the product side, the AI Catalog Improver drafts clearer product descriptions and FAQs for you to approve, and AI shopping feeds publish your catalog for AI shopping agents. Neither guarantees that your products are cited.