Plans, usage & billing

Billing is scoped per store. Open Settings → Billing inside the store whose subscription you want to inspect. The public Pricing page shows the offers currently presented by Zubby; checkout and the billing provider are authoritative for the final amount, renewal date, tax, currency, and payment method.

Where checkout and billing happen

WooCommerce and Custom API stores use Freemius checkout embedded in Zubby. Manage the subscription, cancellation, and invoices from the store’s billing page. Freemius processes the payment and may identify itself in checkout, receipts, and invoices when configured and enabled. Existing Stripe subscriptions remain on their legacy billing route; a new checkout does not silently migrate or cancel one. Shopify stores keep Shopify billing and Shopify’s own approval flow; they are not moved to Freemius.

Conversation allowances

What counts

Widget usage counts conversation records started during the current UTC calendar month. Synthetic monitoring conversations are excluded. Supported messaging channels add one conversation for each distinct channel + sender combination that sends an inbound message during the period, not one charge for every message.

Outbound email and broadcast sends are not added to this conversation count. They can still have provider cost, delivery limits, and their own compliance requirements.

Warnings, limits, and top-ups

• Usage enters warning state at 80% of the available allowance.
• At the cap, the store enters limit reached and cannot start another eligible AI conversation.
• An optional conversation pack costs $49 for 400 extra conversations on paid Freemius-billed stores, after the trial. Growth still includes 300 conversations per month; Pro includes 1,000.
• Pack capacity applies to the current UTC calendar month and raises that store’s cap for that month. It is a one-time purchase: it does not renew, and the next month starts again at the plan’s included allowance.
• Neither billing rail creates an automatic overage charge. Reaching the cap blocks new conversations; it never bills for the overflow.
• Shopify stores cannot buy conversation packs; upgrade or contact support when more capacity is required.
• Usage and newly purchased capacity can take a short time to refresh across the merchant dashboard.

Features included in each plan

SSO remains roadmap. Detailed operational audit records and audit exports are restricted to authorized platform administrators. Customers can review their plain-language billing activity in Settings → Billing.

Growth trial

• Eligible new Growth subscribers can start a 14-day trial.
• Direct subscriptions collect payment details at signup; billing starts after the trial unless you cancel. Shopify subscriptions follow the terms in Shopify approval.
• Freemius card billing includes 100 conversations across the entire 14-day trial, including when it crosses a UTC month boundary. This allowance does not reset monthly and packs cannot be purchased during the trial.
• Paid Growth includes 300 conversations per UTC calendar month. Shopify trial terms remain managed separately by Shopify.
• Pro starts immediately and does not grant a trial.
• Prior active, trialing, past-due, or canceled subscription history can make an account ineligible for another trial.
• Review the provider’s payment retry and cancellation terms before confirming a trial or subscription.

Coupon codes

If Zubby gave you a coupon code, enter it in the Have a coupon code? field on the signup form or on Settings → Billing. If you signed up with Google or installed from Shopify, you did not see the signup field, so use the billing page. A coupon takes a percentage off your Zubby subscription whether you are billed through Freemius or through Shopify. It changes the price only: it does not unlock a plan, extend a trial, or add features, and each code can be redeemed once per account.

Monthly and annual billing

The current annual calculation charges ten monthly periods for twelve months of access. Annual billing is available for eligible card subscriptions through Freemius. Shopify app subscriptions are monthly; the annual offer does not apply to them. Public plan prices are in USD. Do not infer tax treatment, supported settlement currency, invoice terms, or wire transfer from this documentation; those details must appear in checkout or an executed Enterprise agreement.

Changing or canceling a subscription

Use the actions on Settings → Billing. Freemius checkout, subscription management, payment details and invoice downloads stay on Zubby. Shopify stores manage charges and invoices through Shopify. Provider behavior determines proration, credits, invoice generation, cancellation timing, and access through the paid period. Review the confirmation before committing.

Upgrading from a Growth trial to Pro ends the remaining trial so Pro billing can begin. Do not rely on generic “cancel any time” copy without checking the effective date shown by the provider.

AI budget versus conversation allowance

Settings → AI Budget reports or controls model spend by capability. That is separate from the conversation allowance described above. A store can have conversation capacity while an AI-provider credential, budget, or capability route is unavailable.

When the numbers look wrong

1. Confirm the store ID and current UTC calendar month.
2. Compare widget conversation rows and distinct inbound channel senders.
3. Check whether synthetic probes were excluded.
4. Verify the current pack period and extra-conversation balance.
5. Refresh after a short delay when a recent pack purchase or limit change is not visible yet.
6. Compare the billing screen with the checkout receipt before opening a dispute.

Related

• Live pricing
• AI budget and cost controls
• Dashboard and entitlement reference
• Troubleshooting