Detailed explanation
Compare the total monthly cost at your expected volume, not only the headline price. Note how a conversation or resolution is counted, what happens at the limit, and which features need a higher plan.
Zubby plans
- Growth: $49 per month, 300 AI conversations, the AI sales agent, recovery, journeys, loyalty, reviews and more. 14-day Growth trial with 100 conversations total, not a monthly trial allowance.
- Pro: $149 per month, 1,000 AI conversations, plus the Custom API, outbound webhooks and custom AI tools. Messaging channels need your own provider account; Instagram and Messenger are rolling out and depend on Meta approval.
- Enterprise: custom volume and white-label.
- Extra conversations: $49 for 400 more in the current month on Freemius-billed stores. Shopify-billed stores upgrade for more capacity.
Prices are in USD. A Free plan includes 50 AI chat conversations a month with no card; recovery emails, journeys and order actions need a paid plan. Paid allowances reset at the start of each UTC calendar month. Review trial renewal and cancellation terms at checkout. Annual billing is available on eligible Freemius card-billed plans; Shopify billing is monthly. Plan prices do not depend on the revenue the agent influences.
Costs to check with any vendor
- Per-message, per-conversation, per-resolution, per-seat or per-contact pricing.
- Separate charges for SMS, WhatsApp or other channels.
- Annual commitments, trial terms and cancellation dates.
- The time your team spends keeping knowledge and rules current.
Why this matters
A low headline price can cost more once volume, channels or seats are added. Pricing you can predict makes it easier to judge the return, using a clear attribution rule and ideally a holdout.
How Zubby does it
See the full plan comparison on the pricing page, the features by plan, and how we measure results. Shopify stores are billed through Shopify; WooCommerce and custom stores are billed by card.