How does auto-detection work?

On the first inbound message, we run language detection on the message text and the browser locale. Confidence > 0.85 = lock to that language for the session. Below 0.85 we keep the conversation in English but watch for code-switching.

Do I need to translate my catalog?

No. The agent answers in the shopper's language using the source-language catalog. Product names, prices, and variants stay in their original language unless you've localised them in Shopify Markets or WooCommerce.

What about brand voice across languages?

Voice presets translate intent, not literal text. "Premium" sounds premium in Japanese and in Portuguese — that's the point. You can override per-locale if you need a different register in a specific market.

How is right-to-left handled?

Arabic and Hebrew render right-to-left in the widget natively. The dashboard preview matches the shopper experience so reviewers see the real thing.

Does multilingual cost extra?

Multilingual is included on all plans. Some plans cap monthly conversations — multilingual conversations count the same as English.

Can a human agent take over a non-English conversation?

Yes. The conversation hands off to your team in the shared inbox with the full transcript — already in the shopper's language — so a teammate who speaks it can step straight in. The AI keeps replying in-language until a human takes the thread.

Use case · Multilingual

One AI agent. 25 languages. Zero duplicated prompts.

Auto-detect the shopper's language on the first message and respond on-brand. Built for global Shopify and WooCommerce merchants who refuse to maintain 25 prompt libraries.

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25
languages auto-detected: 1
prompt library: RTL
Arabic + Hebrew: 0.85
detection confidence threshold

Built for Shopify and WooCommerce·See integrations

zubby · live●●●

What it is

What is AI multilingual ecommerce support?

AI multilingual support is a layer on your storefront that recognises a shopper's language on their first message and replies in that language — natively, on-brand, with no template duplication. Zubby auto-detects 25 languages, switches the conversation locale silently, and routes any human handoff through real-time translation.

Unlike legacy translation tools that maintain a separate prompt library per locale, Zubby uses a single source-language prompt set and lets the language model handle the lift — which is why brand voice survives the trip from English to Japanese to Portuguese without losing its tone.

How it works

From first message to fluent answer.

Detect

Inbound message + browser locale → language detection. Confidence > 0.85 locks the conversation locale.

Switch

System prompt swaps to a target-language voice card. Catalog stays source-language; the agent translates inline where needed.

Respond on-brand

Voice preset preserves register and tone across languages. RTL rendered correctly. Code-switching detected and handled.

Capabilities

True multilingual, not Google Translate.

25 languages out of the box

Spanish, French, German, Italian, Portuguese, Dutch, Polish, Japanese, Korean, Mandarin, Arabic, Hebrew, and more.

Code-switch aware

When shoppers mix languages mid-conversation, the agent handles it gracefully instead of locking to one.

Brand voice survives translation

Voice presets carry intent across languages — a luxury jeweller sounds luxe in every locale.

Live translation handoff

Human agent takes over, sees the transcript in their language, replies in their language, shopper sees their own.

Locale-aware offers

Geo-personalised promos, currency-aware bundling, and shipping windows tuned to the shopper's market.

Localised policy lookup

Upload a policy doc per locale and the agent cites the right one. Return windows, tax, and shipping rules — region-correct.

In practice

Two shoppers, two languages, one agent.

Before

Without Zubby

EU shopper messages in German — sees an English-only chatbot.
Bounces; lands in your support queue 4 hours later.
Reply lands the next morning — in English, after Google Translate.
They've already bought from a local competitor.

With Zubby1sSwitch to native language

With Zubby

ShopperHallo, gibt es diese Tasche auch in Schwarz?
ZubbyHallo! Ja, das Modell gibt es auch in Schwarz und Anthrazit. Möchtest du, dass ich es in den Warenkorb lege?
ShopperJa bitte, in Schwarz.
ZubbyErledigt. Lieferung erfolgt aus unserem EU-Lager in 2-3 Werktagen.

Sale closed in seconds

Outcomes

Global stores, local conversations.

Languages live

Production-grade quality across all 25.

+41%

Non-English conversion

Lift on stores serving the EU + LATAM + APAC.

Prompt library

One source — the model handles target-language fidelity.

97%

Detection accuracy

Across the 25 supported languages on >5-word inputs.

How we compare

Real multilingual vs. translated chatbot.

Dimension

Traditional approach

With Zubby AI

DetectionSite language dropdownAuto-detected per session
Prompt libraryDuplicate per localeSingle source, model translates
Brand voiceLost in translationCarried by intent-level voice presets
RTL supportOften brokenNative in Arabic + Hebrew
Human handoffCustomer re-translatesReal-time translation both ways
Maintenance costHigh — every prompt change × NSingle source of truth

Built for Shopify and WooCommerce — more platforms coming

ShopifyWooCommerce+ headless coming soon

SOC2 Type II ready
GDPR + CCPA workflows
99.97% uptime SLA
EU + US data residency

FAQ

Questions, answered.

Everything the procurement, security, and ops teams ask before they roll us out.

English, Spanish, French, German, Italian, Portuguese, Portuguese (Brazil), Dutch, Swedish, Norwegian, Danish, Finnish, Polish, Turkish, Japanese, Korean, Chinese (Simplified + Traditional), Arabic, Hebrew, Hindi, Urdu, Indonesian, Vietnamese, and Thai. The widget UI ships fully translated in every one of these, and the AI replies in the shopper's language — it isn't capped at the list, it mirrors whatever language they write in.

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Find the right thing

AI product finder for shoppers

A natural-language assistant that searches your catalog by need, fit, and intent — not just keywords.

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Around the clock

24/7 AI customer support

Tier-1 questions answered in under a second — order tracking, returns, sizing, policies, and stock.

Explore

Ready when you are

Open every market. Same effort as opening one.

Multilingual is included on every plan. Flip it on for global Shopify Markets or WooCommerce stores and watch international conversion climb.

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What is AI multilingual ecommerce support?