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  • Embedding worker / DLQ
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Widget not loading

Six failure modes account for ~99% of “the launcher doesn’t appear” reports. Walk this diagnostic top-to-bottom; the first check that comes back red usually explains it.

Test in an incognito window

Before anything else, open your storefront in an incognito or private window. If the widget shows up there but not in your normal browser, you have an ad blocker, dev cookie, or stale cache to clear — not a Zubby issue.

Diagnostic

  1. 1

    Is the loader script in the DOM?

    Open DevTools → Elements. Search (Cmd+F) for cdn.zubbyai.com. If it’s missing, the embed isn’t installed. Re-enable the Shopify App Embed or paste the universal snippet — see Embed codes.
  2. 2

    Did the loader fetch?

    DevTools → Network → filter on zubby. You should see loader.js with HTTP 200 and a green status. If you see:
    • (blocked) — an ad blocker or browser extension killed it. Test in incognito.
    • 403 / 404 — the CDN URL is wrong or the loader version was deprecated. Use the embed snippet from the current dashboard.
    • net::ERR_BLOCKED_BY_CLIENT — adblocker again.
  3. 3

    Did the bootstrap call succeed?

    Look for /api/v1/widget/bootstrap in the Network tab.
    • 200 — bootstrap worked. If the launcher still doesn’t appear, jump to step 6 (CSS).
    • 401 unauthenticated — widget key wrong or missing. Copy fresh from Dashboard → Widget → Embed.
    • 403 origin_not_allowed — your domain isn’t on the allowed-origins list. Add it under Widget → Allowed origins.
    • 429 rate_limited — extremely rare; means you’re hitting widget API limits. Talk to support.
    • 503 — Upstash / rate-limit infrastructure is degraded. Check the public status page.
  4. 4

    Is the store ID right?

    From DevTools console run:
    js
    document.querySelector('script[src*="zubby"]').dataset.storeId
    // → should print your store ID
    If the value is the wrong store (e.g. a staging tenant), update the embed.
  5. 5

    Did Zubby.ready ever flip true?

    In the console:
    js
    window.Zubby?.ready  // true means it booted
    If undefined or false, see steps 1-3.
  6. 6

    Is something hiding the launcher?

    The widget renders inside a shadow root. Search Elements for [data-zubby-root]. If it exists but is invisible:
    • An aggressive display: none or visibility: hidden from a theme rule (rare).
    • The launcher is positioned off-screen — check Designer position settings, especially mobile offset.
    • Z-index conflict — bump the launcher z-index under Designer → Advanced if a theme overlay sits on top.

Shopify-specific

  • App Embed isn’t toggled. Re-open the theme editor and make sure the toggle is on AND the theme is saved.
  • Preview mode vs. live theme. The Shopify theme editor previews a copy of your theme. Make sure you’re editing the live theme, not a backup.
  • Staff-only mode. If your store is in password- protected mode, the widget still loads but only for whitelisted staff IPs. Test on a guest device.

WooCommerce-specific

  • Plugin deactivated. Confirm Zubby is in Plugins → Installed and active.
  • Theme doesn’t call wp_footer(). Custom themes occasionally drop the call. Add it back, or paste the universal snippet manually.
  • Caching layer. Object cache plugins (W3 Total Cache, WP Rocket) can serve stale HTML. Purge after install.

Still stuck

Email support@zubbyai.com with:

  • A HAR file of a failed page load.
  • Console errors.
  • Your store ID and the storefront URL.

We usually have a fix back within a few hours.

Was this page helpful?

Still stuck? Contact support with the URL of this page (/docs/troubleshooting/widget-not-loading).

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