How much revenue is leaving in your abandoned carts?
Industry-average cart recovery is 2-3%. Tuned funnels hit 6-9%. Plug in your numbers and see the gap.
Includes carts that complete checkout — we'll subtract abandonments below.
Industry median sits around 70%. Apparel runs higher, B2B runs lower.
Untuned: 2-3%. Tuned with AI in-session + email + SMS: 6-9%.
Abandoned-cart value per month
$136,800
The size of the prize. Recoverable in part, not in full.
Recovered per month at target
$9,576
Net-new dollars saved by your recovery funnel.
Annualized recovery
$114,912
Same recovery rate sustained for 12 months.
Free up runway
$114,912
in annual revenue from carts you already paid to acquire.
Estimates assume the recovery rate is held steady. Most stores ramp from ~3% baseline to 6-9% over 30-60 days as the agent learns the catalog. The math compounds.