How much revenue sits in your abandoned carts?
Enter cart volume, your measured abandonment rate, order value, and an assumed recovery rate. Results are gross scenarios, not a Zubby benchmark or forecast.
Include carts that complete checkout. Abandonment is applied below.
Default 70% rounds the 70.22% Baymard Institute average across 50 studies (source checked 21 October 2026). Replace it with your own completed and abandoned cart counts.
The 7% starting value is an editable assumption, not a Zubby result. Use your baseline or a planned test; attributed recovery differs from incremental recovery.
Abandoned-cart value per month
$133,000
Total value of abandoned carts. Only part of it is ever recoverable.
Scenario recovered value per month
$9,310
Gross attributed scenario value before margin, discounts, refunds, fees, and incrementality.
Annualized gross scenario
$111,720
Same recovery rate sustained for 12 months.
Entered scenario
$111,720
gross value under the assumptions above, not proven incremental revenue.
Formula
Abandoned value = carts × (abandonment ÷ 100) × average order value = 2,000 × 0.70 × $95 = $133,000
Recovered per month = abandoned value × (recovery ÷ 100) = $133,000 × 0.070 = $9,310
Annualized = recovered per month × 12 = $111,720
This calculator multiplies your inputs; it does not establish what the intervention caused. The annualized figure holds the entered rate constant for 12 months. To estimate incremental value, use an appropriate controlled comparison and account for margin, discounts, refunds, fees, duplicates, consent and uncertainty.